Edward Herbert, Founder & COO

Having studied undergraduate Engineering Mathematics at Bristol, Ed spent a year cycling solo from Vancouver to Buenos Aires. Since then, his self-evident tenacity and initiative have been put to equally good use in the world of technology start-ups – of which he has gained considerable experience. He was a founder member of the R&D team at Metail and an engineering consultant at Redimension. His roles have spanned writing cutting edge research software to building mechanical mannequins for garment photography. He is an inventor of several patents.